This journey presents the company as a living organism, capable of evolving and regenerating, placing people, the local area, and the environment at its core. In a dialogue with the audience, Mara Garra - CEO of Witt Italia Group - intertwined the company's history with its vision for the future, emphasizing how for over fifty years our Group has combined science and nature, tradition and research, care and innovation.
From the words and actions of those who work with Witt Italia every day, the essence of our corporate values emerged forcefully: the centrality of people, genuine care for relationships, and a commitment to generating shared well-being, both inside and outside the company. For us, sustainability is also social, encompassing projects that enhance communities, inclusion, and respect for local areas.
Participants were taken on an immersive tour of the company , where they could observe firsthand the care that goes into every decision and every process. From the production departments to the company nursery, every space reflects a way of doing business that is attentive to people and the environment. Every detail lives in harmony with our philosophy: creating value without ever sacrificing responsibility, sustainability, and a genuine focus on well-being.
During the meeting, we had the pleasure of treating all participants to a performance by Simona Colonna, a musician and composer who has collaborated with our Group for many years. Simona has composed numerous pieces for us at 432 Hz: a frequency capable of promoting harmony and well-being. This music is played in the production departments every time our products are created, with the aim of positively influencing the environment and the production process itself.
Her performance was a deeply moving moment, demonstrating how, for us, caring for a product begins well before its formulation: a care that stems from sensitivity, artistry, and the energy of harmonious vibrations.
iAiAOH! is one of the Witt Italia Group brands and perfectly embodies its values, vision, and strength. Thanks to the group's experience , the scientific research developed in our laboratories, the collaboration with veterinary experts , and a deep commitment to sustainability, it promotes the well-being of four-legged friends , with full respect for nature, relationships, and the territory.
