Our origins
A dream that quickly became a reality. The Witt Italia Group is a national leader in natural cosmetics, ecological detergents, and products for the well-being of families and pets.
Every product is entirely conceived, formulated, produced, and packaged at our facility in Poirino (TO). Complete control over the production process allows Witt Italia S.p.A. to ensure the quality and effectiveness of what it offers consumers in terms of ecology, environmental respect, and results.
OUR BRANDS
Witt Italia
Naturalness and sustainability are at the core of Witt products, which range from ecological detergents to natural cosmetics and wellness products for the whole family.
Transparency is one of Witt's fundamental principles: all cosmetics carry the Witt quality guarantee with clear and understandable compositions for everyone, and an expiry date as further assurance of product freshness.
Witt Italia products are distributed through direct sales and a network of consultants throughout Italy.
Erboristeria Magentina
Since its inception, Erboristeria Magentina's philosophy has been to value all human knowledge, with the aim of creating a direct relationship between science, well-being, body care, tradition, and spirituality, focusing solely on the psycho-physical and emotional health of the individual.
Founded in Magenta in 1978, the company moved to Poirino, in the province of Turin, within the production facilities of Witt Italia Group in 2007.
Currently, the company distributes its products throughout Italy in the best pharmacies, parapharmacies, and herbalist shops. Speed and service are the essential prerogatives of our distribution.
iAiAOH!
IAIAOH! is the brand dedicated to small and large four-legged friends: products dedicated to the well-being and care of dogs, cats, and horses, sold online on the IAIAOH.it website.
Armonie di Bellezza
This is a line of natural cosmetics with phytoactive ingredients for face and body, with particular attention to psycho-emotional well-being thanks to the presence of Bach flowers.
The company's goal is to combine the effectiveness of high-performance phytoactive ingredients with professional expertise. Each product undergoes functional testing to meet the high standards of professionals and customers.
Area Natura
Area Natura Store is the new concept of retail stores owned by WITT ITALIA GROUP that brings together all the group's brands to allow consumers access to the complete product assortment.
Inside the store, you can find ecological detergents, food supplements for body and organism well-being of entirely plant origin, conscious and sustainable cosmetics, and care for small four-legged friends. Area Natura also shares the values of the other brands; in fact, inside the store, you can have a real wellness experience.
From the warm welcome to the opportunity to personally experience the company's herbal tradition through all its products in an elegant and natural environment, where experts will find the natural solution for every need.