ALBA TRUFFLE FAIR - iAiAOH! is partner 2024

It's no secret that we at iAiAOH! care deeply about animals and the environment. In fact, our company produces natural products that are primarily beneficial to animals and also to the environment.

For us, loving Nature means living in harmony with the earth, taking care of it, respecting its cycles, and being aware of its fruits.

Choosing an iAiAOH! product is not only an act of love for our animals, but for Nature itself; our products are effective on animals and do not pollute; in fact, they themselves contribute to the improvement of the environment.

This year, iAiAOH! has decided to associate its name with that of Save The Truffle: an association born from a shared idea of Carlo Marenda, a truffle hunter in the Langhe, and Edmondo Bonelli, a graduate in Natural Sciences.

Their mission is to protect that land – the Langhe, Roero, and Monferrato – which today is a Piedmontese excellence recognized worldwide, whose fame for over eighty years has been closely linked to the name of the city of Alba and the precious White Truffle; their project is based on the restoration of old truffle grounds and the planting of new truffle-producing trees.